The era of enjoying scent as data ―― Horizon secures patent for diffuser control, establishing a digital scent streaming platform powered by Web3 technology.
- Horizon Inc.
- Apr 1
- 3 min read
Gaining attention as a real-world application of blockchain technology, ensuring authenticity in the purchase and playback of scents via Scent Store.
Horizon Inc., the operator of the Scent Store, a digital scent streaming service (Headquarters: Shibuya-ku, Tokyo; Representative Director: Nien-Tsao Tsai; hereinafter referred to as "Horizon"), is pleased to announce that it has obtained "Patent No. 7598522" for its diffuser control technology that enables the digital distribution of scents.
This patent covers a technology in which a diffuser automatically blends and emits fragrances based on digitized scent data (Universal Scent Format) transmitted via the internet. The scent data includes information such as the type and characteristics of the fragrance, as well as authorship and usage rights, all of which are recorded on the blockchain as NFTs.
By verifying this information during playback, the system can automatically determine whether the scent content is authentic.
Horizon is the only company making digital scent streaming a reality.
With this newly acquired patent, Horizon has become the only company capable of sending scent as "data" and enabling its playback through automatic authenticity verification.
More than just spraying fragrance, Horizon offers a platform that delivers genuine scent content over the internet—this is made possible through Scent Store, the only system of its kind.
Pioneering what can be called the "iTunes of scent", Horizon is leading the creation of a new culture and market for digital scent streaming.
NFTs as “Infrastructure for Authenticity” — Proving the Integrity of Scent Data with Blockchain.
At Horizon, NFTs are used purely as a backend technology to ensure authenticity. Unique identifiers are embedded into scent data created by renowned artists, and the platform verifies this information to ensure that only genuine content is played.
This technology prevents unauthorized copying and use, protecting both the value of the scent and the rights of its creators.
Rather than placing NFTs at the forefront, Horizon leverages them as an invisible layer of trust, delivering a guaranteed experience without requiring users to be aware of the underlying technology. This patent is also gaining attention as a real-world application of Web3 technology.
Why "Copyright Protection for Scents" Is Essential
Sending scent as data is not technically difficult. However, without guarantees of who created it and whether it is authentic, counterfeit versions can easily spread—undermining both the value of the scent and the rights of its creator.
In recent years, global brands like GUCCI and Louis Vuitton have begun using NFT technology to sell limited-edition digital items. These offerings rely on blockchain to prove uniqueness and ownership.
The same principle applies to scent. Without copyright protection, creative work in fragrance cannot be sustained. Horizon believes that authentic scent distribution is the key to unlocking new cultural and economic value in the digital age.
From Japan to the World: Sharing Culture and Content Through Digital Scent Streaming
What is Scent Store？
Scent Store is Horizon’s digital scent streaming platform, allowing users to purchase, play, and share scents as data—much like music. Dubbed the “iTunes of scent,” the service works in tandem with a dedicated diffuser that recreates the selected scent in physical space.
Beyond playback, creators can upload, distribute, and sell their own original scent data, offering a new medium and monetization opportunity for artistic expression.
Horizon’s platform seamlessly integrates Web3 technology with real-world sensory experiences, enabling creators, celebrities, and IPs from anime, games, and more to connect with fans through scent as a new form of expression.
Delivering scent digitally, recreating it in the real world.
Through Japan’s first digital scent streaming technology, Horizon shares the nation’s rich culture and content with the world.
Future Outlook
Horizon will leverage this patented technology to drive the following initiatives:
Scent streaming through collaborations with renowned artists and hotel brands
Expansion of the distribution platform for creators
Support for monetization of authentic scent content
Launch of personalized scent subscription services
Message from the CEO
Many people may find terms like Web3 and NFT intimidating, but we see them as technologies that can be seamlessly integrated into everyday life. This newly acquired patent marks the first step toward a future where everyone can enjoy fragrance in a secure and trusted way.
【Managing Company】
Company Name: Horizon Inc.
Location: Yebisu Garden Place Tower 18F, 4-20-3 Ebisu, Shibuya City, Tokyo, Japan
Established: February 2022
Representative: CEO Nien-Tsao Tsai
Business description: Operation of the scent data streaming service Scent Store. Development of the Universal Scent Format, a global standard format for scents.
Scent Store： https://www.scentstore.jp/
Email： info@hrz.co.jp
【Contact Information】
Horizon Inc.
Email: info@hrz.co.jp
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